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Brand | Adani Group

A Ray of Hope - Diwali Film

At Lootankabutar Studio, we love exploring the expressive power of lines in our visual storytelling. For the Diwali film we crafted for Adani, we focused on lines—not just as design elements, but as carriers of emotion.

Lines shape everything in design—they divide space, guide the viewer’s eye, and create rhythm. But beyond structure, each line holds character: its length, thickness, and direction convey mood and energy. For this project, we used hand-drawn, dynamic lines to animate elements like the Diya, adding warmth and life. The flickering strokes made the flame feel real, intimate—almost alive.

 

This approach extended to our depiction of human figures. Slightly uneven, delicate lines captured the emotional essence of the characters, highlighting themes of reflection, connection, and celebration. The contrast between the Diya’s glow and the softness of human forms revealed the soul of each scene. The final film felt handcrafted, rooted in tradition, and deeply resonant—just like Diwali itself.

Credits

Creative director
Vaibhav Wankhade

Agency
Repindia Mumbai

Writer
Nazneen Joshi

Styleframes & Process 

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