Credits Pigeon icon.

Turning Pollution Into Something We Could See - Canon case-study film

Client
Canon, India
Year
2023
Type
Illustrations
Motion graphics
Overview

We’re particularly proud of this film. Cameras hold a special place in any creative studio, and so does the brand behind them.

Built around minimal typography and subtle motion graphics, the film explores how Canon India’s Instagram strategy turned small, everyday actions into something meaningful. Through consistency and a thoughtfully crafted short-form video, we helped bring the idea to life, showing how even the smallest things can make an impact.

Credits Pigeon icon.

Credits

Design & Animation

Vaibhav Wankhade

Commissioned by

Repindia, Delhi

Writer

Neelanjan Dasgupta

Style-frames and process Pigeon icon.

Styleframes & Process

Illustration of a Canon camera with the phrase 'IMAGE THAT SPEAKS A 1000 WORDS' inside the lens area and a small quail bird standing near the bottom right corner of the camera.
Illustration of a camera with the phrase 'THAT A THOUGHTFUL PIECE CREATIVE CONTENT' displayed clearly within the camera's viewfinder and blurred in the background above it.
Canon India's official Instagram profile page.
Next Project Pigeon icon.See all projects →