Brand | Colors Hindi | Viacom 18
The Art Behind the Epic:
Designing Ram Siya Ke Luv Kush
Ram Siya Ke Luv Kush(Premiered on Colors TV | 5 August 2019 – 10 February 2020) is an Indian historical drama series that beautifully explores the timeless epic of Ramayana through the lens of Ram and Sita’s sons, Luv and Kush. Airing on Colors TV, the show reimagines this sacred narrative for a new generation while staying rooted in the poetic elegance of Maharishi Valmiki’s original kavya.
Design Strategy for Show Launch
Designing the visual identity for a mythological series is always a delicate balance—there’s immense creative scope, yet a deep responsibility to honor cultural and ethical sensibilities. For the show's launch, Colors Studio provided us only with raw character photos from the official photoshoot. From that point onward, it was pure Photoshop craftsmanship—carefully building a cohesive aesthetic world from scratch.
Ram Siya ke Luv Kush TV Promo digital | Senior Animator: Arijit Sinharoy
Character Introduction on Social
Following the successful digital release of the TV promo, we moved into the Character Introduction phase. After several creative explorations, we landed on a “larger-than-life” visual approach, blending fictional mythological settings with digital painting techniques. The characters were placed in rich, atmospheric backdrops that gave them a divine yet accessible aura. This visual style resonated deeply with the audience and was later recognized in Facebook’s case study as one of the best-performing creative formats on social media.
Character
Introduction
RAM
Perfectly portraying the Maryada Purushottam Ram, each element emphasizes his universal form in a unique way.
Character
Introduction
SITA
Described as the daughter of Bhumi (the earth), a happy pink tree in the background yet gives a vibe of the sacrifices she had to do being the consort of Rama.
Character
Introduction
HANUMAN
Hanuman has dynamic divine powers. He is said to have transformed into the size of a mountain and flown across the narrow channel to Lanka.
Character
Introduction
LUV KUSH
Luv and Kush were born in this ashram of rishi Valmiki. He trained them about divine & celestial warfare. He made them masters in archery so that nobody on this planet could conquer them in war.
Creative direction & Animation
Vaibhav Wankhade
Copy head
Shradhha Kumeri
Agency
Repindia Bombay
Network: Colors TV
Number of episodes: 141
Based on: Ramayana
Written by: Mahesh Pandey
Original language: Hindi
Original release: 5 August 2019 – 10 February 2020
Behind the After Affects
