For the third year in a row, Hurun India and IDFC FIRST Bank trusted us with their flagship project, introducing a series featuring the top 10 entrepreneurs across different categories, from the top 10 self made entrepreneurs and top 10 women entrepreneurs to the top 10 youngest entrepreneurs, and so on.
This time, we decided to play with contrast and light to create a rich visual experience for the films. The challenge was to keep the visual language consistent throughout the series while explaining each brand and business in the simplest way possible.
A mix of hand drawn paintings, three shade illustrations for the faces, and minimal motion graphics came together to create a visual language that worked perfectly for the series.
