top of page

Brand | IDFC FIRST Bank

Entrepreneurs' Journey - A Poetic Portrait of Grit

Hand-drawn Animation | Storytelling | Branding Film

When IDFC FIRST Bank approached us, they weren’t looking for a corporate film. They wanted stories that felt human, poetic, and personal, capturing the journeys of some of India’s top entrepreneurs in a way that resonates beyond business.

We created four distinct films, each a 60-second hand-drawn narrative, where poetry met illustration to bring alive the grit, passion, and persistence behind each entrepreneur’s rise. No suits. No jargon. Just raw, visual storytelling shaped with sincerity. From rough sketches to flowing lines, each frame was crafted to echo the early scribbles of an idea that grows into something far bigger. These weren’t just stories of success — they were emotional portraits of ambition and resilience.

This is the kind of storytelling we believe in: handcrafted, honest, and deeply human.

Featured Entrepreneurs

Mr. R. K. Damani | DMart

Mr. Kunal Shah | Cred

Mr. Bhavish Aggarwal | Ola 

Mr. Deepinder Goyal | Zomato

Credits

Creative director
Vaibhav Wankhade

Agency
Repindia Mumbai

VO Artist
Rajiv Dadia & Siddharth Menon

Styleframes & Process 

Hurun-Static-C2.png
Style-and-frames-D.png
Goyal-bhau.png
Bhavesh-aggarwal.png
Hurun-Static-C1.png
Hurun-Static-C3.png
Story-BR-2.png
Story-BR-1.png

Next Project

bottom of page