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Brand | JK Paper Ltd.
A Year-Round Commitment to the Planet — An Earth Day Film for JK Papers
Earth Day, observed annually on April 22, is a global reminder of our collective responsibility to protect the environment. This brand film highlights the importance of carrying that commitment beyond just one day—advocating for sustained, year-round action to nurture a greener, healthier ecosystem. The interplay of calm and urgent music underscores the fragile state of our planet, evoking concern while inspiring a pledge to continue doing good—for today and for the future.
Credits
Creative director
Vaibhav Wankhade
Agency
Repindia Mumbai
Writer
Nazneen Joshi
Styleframes & Process





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