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Brand | JK Paper Ltd.

A Year-Round Commitment to the Planet — An Earth Day Film for JK Papers

Earth Day, observed annually on April 22, is a global reminder of our collective responsibility to protect the environment. This brand film highlights the importance of carrying that commitment beyond just one day—advocating for sustained, year-round action to nurture a greener, healthier ecosystem. The interplay of calm and urgent music underscores the fragile state of our planet, evoking concern while inspiring a pledge to continue doing good—for today and for the future.

Credits

Creative director
Vaibhav Wankhade

Agency
Repindia Mumbai

Writer
Nazneen Joshi

Styleframes & Process 

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