What could be a bigger platform for storytellers to create a visual tonality for one of the biggest timeless epics, Ramayana, through the lens of Ram and Sita’s sons, Luv and Kush?
We just had the photoshoot images from the show makers, and from there, we took it onwards and upwards. A balanced combination of visual design and motion graphics created a number of thumb-stoppers for social media.
Ram Siya Ke Luv Kush premiered on Colors TV | 5 August 2019 – 10 February 2020.
Following the successful digital release of the TV promo, we moved into the Character Introduction phase. After several creative explorations, we landed on a “larger-than-life” visual approach, blending fictional mythological settings with digital painting techniques.
The characters were placed in rich, atmospheric backdrops that gave them a divine yet accessible aura. This visual style resonated deeply with the audience and was later recognized in Facebook’s case study as one of the best-performing creative formats on social media.
