The project involved designing the social media launch campaign for Two and a Half Men on Comedy Central India. The scope included Instagram stories, grid layouts, and feed posts. The objective was to create a cohesive and engaging visual identity that captured the show's quirky, humorous tone while staying consistent with Comedy Central’s brand aesthetics. The focus was on bold, recognizable imagery and punchy messaging that connected instantly with both new viewers and long-time fans, ensuring a smooth and impactful launch across platforms.