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Brand | JSW Steel

Animating the Spirit of a Nation

For JSW Steel’s Independence Day tribute, we set out to design a film that was not just seen, but felt — a visual story etched with the strength and soul of India. As a design and animation studio, our goal was to translate powerful ideas into compelling motion — blending symbolism, texture, and cinematic rhythm to echo the resilience of a country forged in fire. The result: a narrative that doesn’t just tell India’s story, but embodies it.

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Credits

Creative director
Vaibhav Wankhade

Agency
Repindia Mumbai

Writer & Rap Artist
Dhruv Chauhan

Styleframes & Process 

JSW Steel brand film Peacock GIF
JSW Steel brand film fire GIF
JSW Steel brand film animation BTS
JSW Steel brand film animation BTS f
JSW Steel brand film Mumbai airport GIF
JSW Steel brand film Warli chakra GIF

For India’s 77th Independence Day, we partnered with JSW Steel to craft a powerful tribute to the nation — a story built on grit, resilience, and the unbreakable will of its people. Drawing inspiration from steel itself, the film celebrates a country that’s forged through fire and shaped by struggle. A film Made of Steel, just like India.

JSW Steel brand film storyboard scene GIF
JSW Steel brand film storyboard scene GIF
JSW Steel brand film storyboard scene GIF
JSW Steel brand film storyboard scene GIF
JSW steel logo illustration
JSW Steel brand film storyboard scene GIF
JSW steel logo
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