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Brand | JSW Steel

Animating the Spirit of a Nation

For JSW Steel’s Independence Day tribute, we set out to design a film that was not just seen, but felt — a visual story etched with the strength and soul of India. As a design and animation studio, our goal was to translate powerful ideas into compelling motion — blending symbolism, texture, and cinematic rhythm to echo the resilience of a country forged in fire. The result: a narrative that doesn’t just tell India’s story, but embodies it.

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Credits

Creative director
Vaibhav Wankhade

Agency
Repindia Mumbai

Writer & Rap Artist
Dhruv Chauhan

Styleframes & Process 

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For India’s 77th Independence Day, we partnered with JSW Steel to craft a powerful tribute to the nation — a story built on grit, resilience, and the unbreakable will of its people. Drawing inspiration from steel itself, the film celebrates a country that’s forged through fire and shaped by struggle. A film Made of Steel, just like India.

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