Brand | JSW Steel
Empowering the Backbone of Industry –
MSME Day Film for JSW Steel
A salute to the unsung champions of Indian industry. For JSW Steel’s MSME Day campaign, we created a heartfelt animated film that celebrates the quiet resilience and vital contributions of Micro, Small, and Medium Enterprises (MSMEs) — the often invisible gears powering the Indian economy. Crafted with a blend of traditional hand-drawn illustrations and modern motion design, the film echoes the spirit of self-reliance and innovation that defines India’s MSME sector.
JSW Steel approached us with a vision: to shine a light on the MSMEs that form the backbone of its supply and value chain. The objective was to create a short, emotionally compelling film for digital platforms that would resonate with entrepreneurs, employees, and industrial partners alike — not just as a corporate message, but as a tribute.
Credits
Creative director
Vaibhav Wankhade
Agency
Repindia Mumbai
Writer
Dhruv Chauhan
Styleframes & Process
